Branding

Is Your Personal Brand Helping or Harming Your Leadership Career?

Is Your Personal Brand Helping or Harming Your Leadership Career?

As a leader, you may have spent some time already in your career focusing on your personal brand. You might have dedicated time trying to define, or even cultivate a certain reputation which matches your values. What kind of leader do you want others to perceive you...

Why Having a Personal Brand Is Important—And How to Build One

Why Having a Personal Brand Is Important—And How to Build One

Personal branding is the buzz word in leadership circles now. Not everyone realises that they already have a personal brand at work. Your colleagues, managers, and senior leaders already have a perception of you. They’ve made judgements about you based on a wide...